In any company large or small, good customer service skills and staff who care (or at least appear to) are essential.

Whether you like it or not, the fact is that any business person is also a salesperson. You don’t really have a choice. Even if you don’t directly sell a product, like cars or furniture or door-to-door encyclopaedias, you absolutely make your living by selling something (even if it’s yourself at a job interview). And, given that is the case, you may as well get as good at selling and marketing as you can - for the simple reason that it’s the surest way to get rich.

Why Customers Won’t Buy…

Experienced marketers know: People’s resistance to buy is always high. We’re conditioned that way - to be wary. Just think of those times you may have been burned on some purchase. This kind of experience sticks in the minds of buyers. They remember the sting of being “had.” Also, most people know that advertisers often stretch or bend the truth, if not outright lie. We’re taught from the time we’re young to be wary shoppers, and to “always look for the best deal.”