Staffan Lundell

Staffan Lundell, Managing Director

Alchemy Scandinavia

Staffan Lundell is the Managing Director, of the Alchemy Network Scandinavia, consisting of Sweden, Finland, Denmark, Norway, and Iceland. Staffan Lundell joined the Alchemy Network in 2010, when he acquired the Alchemy master franchise for Scandinavia. With more than 40 years experience in sales, marketing, plus starting & running his own businesses, Staffan brings a strong background of knowledge and experience to the Alchemy Network.

He has been involved in direct sales, the music industry, where he is still partner in a record company, and financial services both in Sweden and Australia. His working career started as a door-to-door salesman where he led the sales statistics for most of the time. Staffan, driven by his entrepreneurial spirit, started his first business, with a partner, selling new and second hand white goods at the age of 22. But after a while he decided to sell everything and migrate to Australia looking for more adventure and challenges. 

Once in Australia he worked as a ski instructor and in direct sales until he met David Abingdon. From that point they started working together in building up sales and marketing organisations in Melbourne within the insurance and financial services industry. Staffan has also built up a direct sales organisation training and recruiting 1000’s of sales representatives in many countries.

Today Staffan, lives in a beautiful house in Tyresö, south of Stockholm and has his focus on building up the Alchemy Network Scandinavia. He is continually striving to enhance a very dynamic network of professional consultants who use the proven & highly effective Alchemy tools and methods to assist the businesses of their clients.To assist with this he also takes on the occasional client wanting business development to keep him on top and to enable him to mentor new consultants with real time experience. Overall Staffan is dedicated to the progression and development of marketing and business growth specialists within Scandinavia.